Even popular FIFA Coins sports titles like EA's NHL franchise observed growth last quarter with involvement from the match up 13%. "Our fans are now telling us that they want more of what EA Sports can provide," Wilson explained. "They are playing our games than ever before. They're spending more time with our articles. And they are connecting with one another, the players, and teams and sports they love through our adventures. "To capitalize on the growing interest in sports gaming, EA is planning an aggressive expansion with its EA Sports lineup beginning with its largest and most popular game, FIFA.
Launch new sports games.Soccer is the planet's most popular sport, and there's no greater way to capitalize on that interest than by releasing more adventures on the biggest and fastest-growing gaming platforms, which can be cellular devices. EA has experienced great success with FIFA Mobile in Asia where the sport has 21 million players. But there is more to come.
It just recently announced a new license expansion together with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of the agreement, EA will launch several cellular offerings within the FIFA franchise, such as a free-to-play PC version. The company believes these games can reach 80 million players in more than 15 nations. Glu Mobile will help grow EA Sports franchises on cellular, given the achievement Glu Sports has experienced its Harness Sports Baseball franchise. And EA believes Codemasters, that owns high racing games such as F1, soil, along with Project Cars, will empower EA Sports to innovate and expand its global market for racing amusement.
Wilson said on the recent earnings call that this is just the beginning. EA is currently relaunching its school soccer franchise, which is currently under development. There is also an expansion in another sport, which cheap FIFA Mobile Coins Wilson wouldn't name, starting next fiscal year.